| Catalog shopping on paper or the internet is a first step on
the road to interactive and intelligent design and sales
systems.
Individually designed products are today high-value and
attractive, however in many business environments the
necessary consulting effort for individual design is
prohibitively expensive over mass merchandizing: the
cost for a knowledgable architect can simply be too high.
Mass merchandizing matches well with mass production.
Advances in manufacturing systems during the past decades
allow today to produce huge variations of products at
essentially the same cost.
To use the potential of offering custom made products requires
to address the complex issues of cost and quality of the
design and sales activities.
MINERVA is a platform to automate these processes, e.g. to
do for design and sales what automation did for manufacturing:
increase productivity and quality by orders of magnitude.
MINERVA allows to express product knowledge and
engineering, social, legal etc desing constraints. MINERVA allows
companies to project their design expertise into a wider
audience at reduced cost, opening new markets.
Bringing headquarter expertise directly to the customer
at the time of purchase revoltionizes our concept of
the sales/purchasing process, thus giving a tremendous
competitive advantage to early adopters.
Business areas cover all major economic players from the
fashion industries to housing to automotive to financial
to medical services.
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