Catalog shopping on paper or the internet is a first step on the road to interactive and intelligent design and sales systems.

Individually designed products are today high-value and attractive, however in many business environments the necessary consulting effort for individual design is prohibitively expensive over mass merchandizing: the cost for a knowledgable architect can simply be too high.

Mass merchandizing matches well with mass production. Advances in manufacturing systems during the past decades allow today to produce huge variations of products at essentially the same cost.

To use the potential of offering custom made products requires to address the complex issues of cost and quality of the design and sales activities.

MINERVA is a platform to automate these processes, e.g. to do for design and sales what automation did for manufacturing: increase productivity and quality by orders of magnitude.

MINERVA allows to express product knowledge and engineering, social, legal etc desing constraints. MINERVA allows companies to project their design expertise into a wider audience at reduced cost, opening new markets. Bringing headquarter expertise directly to the customer at the time of purchase revoltionizes our concept of the sales/purchasing process, thus giving a tremendous competitive advantage to early adopters.

Business areas cover all major economic players from the fashion industries to housing to automotive to financial to medical services.

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