| Life insurance consultancy on the internet:
Life insurance companies are facing increasing competition,
discerning customers and a growingly complex product spectrum.
Large teams of insurance sales people are a only partial
solution: despite their high cost training is difficult and
sales success depends more on the individual staff member then
on the actual product.
Growing competition with the resulting fine differenciation
of the offered insurance policies aggravates this situation:
the selection of a "right" policy is difficult for both the
sales person and the client.
Equipping sales staff with personal computers to assist
the sales process is a start because it increases accuracy
and reduces required time for a sales interaction, but still
limits the number of possible sales talks by the number of
sales people.
Now MINERVA allows to use the Internet to deploy insurance consultancy
right to the customer at home or in the office. A sales
session does not require a sales person any more, yet
the client can still access headquarter level expertise and even
simulate own case studies without compromising privacy:
the computation is done localy on the client machine, no
data needs to be handed over to the insurer before a
real policy purchase.
A side effect for the insurer is that the computational load
is borne by the client, the central server can be comparatively
small with respect even to very large numbers of simultaneous
client simulations. No special system administration is needed
on the client side beyond internet access.
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