"We would like to help customers optimize their respective asset allocation plans precisely in line with their medium- and long-term financial needs such as education costs for their children and their own futures" Ken Hashimoto, President, Brightest Co., Ltd

Company:

Brightest Co., Ltd. financial consulting services

Application:

Individual Financial Consulting

Reference:

Daily Yomiuri, May 23, 2000
Ken Hashimoto,

Quote:

..,he [Mr. Hashimoto] came up with the idea of establishing a company that would offer what the existing financial advisory service industory was unable to offer -- a one-stop, one-to-one, round-the clock Internet-based navigation service to benefit the customer not the financial services supplier.
Brightest acts as a facilitator, enabling customers to "think more" and improve their investment expertise and strategy.
In the end, it is up to individuals to make a dicision on what to do with their money, Hashimoto said, as Brightest does not act as a brokerage, deposit-taker, fund manager or insurer. As an investor, you have to take the investment risks yourself.