"Our business caters to the individual. We use intelligent agents to identify the best product for a specific customer from the huge variety of existing products." Ryuto Fujie, Paris Miki Inc

Company:

Paris Miki Inc www.paris-miki.co.jp optical chain store, fashion retail

Application:

Individual Consulting

Product:

MAGIC, SPICE, MILES

Reference:

Sun Developer News 1998/12 Interview
Ryuto Fujie, Chief, Information Systems, Paris-Miki
http://jdc.sun.co.jp

Quote:

"We built AI systems to individually design spectacles and deployed them in at present 450 out of our 800 stores. This grew into a several hundred million dollar business.

Still, custom made spectacles reach only a few percent of the whole market. Most customers want to select the best one from the manifold of existing products - a huge variety.

Now we build AI systems to help individuals to find the best product, to get expert advice to select the best product. Consulting technology adds the value. Intelligent agents are the key components.

We are now extending the target business into other consumer markets with complex products. Like travel, health care. The products are mass produced and price competitive. Consulting makes the difference in customer value.

Important is to break the old concept of market segments. Use IT to understand the individual: how do you feel about things, what is your value system, what do you desire?"

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